Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
22029 | 2017-11-08 01:29:29 | 85.87 | 98% |
21813 | 2017-11-07 04:52:07 | 79.26 | 97% |
19305 | 2017-09-14 20:14:26 | 79.26 | 95% |