Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
2717 | 2020-06-14 00:30:58 | 80.11 | 98% |
2361 | 2020-05-06 06:10:22 | 78.70 | 96% |
2200 | 2020-05-03 03:26:04 | 78.55 | 96% |
1866 | 2020-04-28 08:08:42 | 76.79 | 95% |