Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
23910 | 2019-08-23 13:17:49 | 127.74 | 99% |
22891 | 2019-07-04 13:50:42 | 134.86 | 98% |
13881 | 2018-01-06 03:41:07 | 130.67 | 99% |
10225 | 2017-08-04 13:58:11 | 124.52 | 98% |