Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
2135 | 2018-03-28 20:08:11 | 77.40 | 96% |
1571 | 2017-12-13 21:05:57 | 69.97 | 96% |
66 | 2017-09-21 18:55:12 | 61.12 | 96% |