Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
8199 | 2019-12-07 23:13:13 | 100.35 | 97% |
6455 | 2018-03-09 21:37:47 | 107.96 | 99% |
5848 | 2017-12-15 05:51:44 | 84.94 | 97% |
3937 | 2017-11-13 04:41:35 | 88.93 | 97% |