Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
15452 | 2020-12-08 06:20:23 | 93.20 | 97% |
15340 | 2020-11-30 02:00:06 | 96.27 | 97% |
5589 | 2018-02-16 23:09:36 | 90.93 | 98% |