Jitendra (jitendrayadav)

Race #742

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Official speed 73.10 wpm (84.71 seconds elapsed during race)
Race Start October 6, 2017 2:54:51pm UTC
Race Finish October 6, 2017 2:56:16pm UTC
Outcome Win (1 of 2)
Accuracy 96.0%
Points 118.18
Text #3640965 (Length: 516 characters)

Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.