Armamagedon (_m_o_t_h_)

When you go on the run, the first thing you do is lay down tracks in the opposite direction. But that only works if the bad guys find the trail and believe it's for real, which means selling it. You need to put on a little show, make them feel clever. When you make somebody work to get a piece of information, they'll believe it that much more because it's hard to get.