View Pit Stop page for race #5645 by parad — Ghost race
Official speed | 66.55 wpm (93.04 seconds elapsed during race) |
---|---|
Race Start | August 28, 2020 2:19:07pm UTC |
Race Finish | August 28, 2020 2:20:40pm UTC |
Outcome | No win (5 of 5) |
Opponents |
1. sumit_ghag (83.79 wpm) 4. jimmyjenk (71.04 wpm) |
Accuracy | 97.0% |
Points | 107.60 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |