View Pit Stop page for race #53 by sidgo — Ghost race
Official speed | 80.55 wpm (76.87 seconds elapsed during race) |
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Race Start | May 31, 2018 10:15:01pm UTC |
Race Finish | May 31, 2018 10:16:18pm UTC |
Outcome | No win (3 of 4) |
Opponents |
1. mnbutler (85.07 wpm) 2. ijikman (83.61 wpm) 4. bahgoesthegoat (78.92 wpm) |
Accuracy | 99.0% |
Points | 130.22 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |