View Pit Stop page for race #447 by vernsouthwick — Ghost race
View profile for Vern (vernsouthwick)
Official speed | 86.47 wpm (71.61 seconds elapsed during race) |
---|---|
Race Start | April 16, 2020 9:52:12pm UTC |
Race Finish | April 16, 2020 9:53:24pm UTC |
Outcome | No win (4 of 5) |
Opponents |
1. sdw199 (91.74 wpm) 2. driftbreeze (87.73 wpm) 5. makeshiftx (73.28 wpm) |
Accuracy | 98.0% |
Points | 139.79 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |