View Pit Stop page for race #3296 by improbhighnotgonnalie — Ghost race
View profile for Person (improbhighnotgonnalie)
Official speed | 86.42 wpm (71.65 seconds elapsed during race) |
---|---|
Race Start | February 13, 2019 2:19:05am UTC |
Race Finish | February 13, 2019 2:20:17am UTC |
Outcome | No win (2 of 4) |
Opponents |
1. zach_25 (95.73 wpm) |
Accuracy | 97.0% |
Points | 139.70 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |