View Pit Stop page for race #2189 by jaysondanewillingster — Ghost race
View profile for Jayson (jaysondanewillingster)
Official speed | 93.79 wpm (66.02 seconds elapsed during race) |
---|---|
Race Start | August 14, 2017 5:30:21pm UTC |
Race Finish | August 14, 2017 5:31:27pm UTC |
Outcome | No win (2 of 5) |
Opponents |
1. merebanana (95.98 wpm) 3. slagtherisen (85.20 wpm) 4. d0wny (72.70 wpm) |
Accuracy | 97.0% |
Points | 151.63 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |