View Pit Stop page for race #218 by neo12 — Ghost race
View profile for neo12 (neo12)
| Official speed | 78.58 wpm (78.80 seconds elapsed during race) |
|---|---|
| Race Start | June 6, 2020 1:32:03am UTC |
| Race Finish | June 6, 2020 1:33:22am UTC |
| Outcome | Win (1 of 3) |
| Opponents |
2. skilton (69.23 wpm) |
| Accuracy | 99.0% |
| Points | 127.03 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |