View Pit Stop page for race #189 by seta0257 — Ghost race
View profile for SETA (seta0257)
| Official speed | 61.55 wpm (100.60 seconds elapsed during race) |
|---|---|
| Race Start | May 28, 2018 12:35:19am UTC |
| Race Finish | May 28, 2018 12:37:00am UTC |
| Outcome | No win (2 of 5) |
| Opponents |
1. ire_of_suburbia (67.76 wpm) |
| Accuracy | 99.0% |
| Points | 99.51 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |