View Pit Stop page for race #1509 by mikedoel85 — Ghost race
View profile for Mike (mikedoel85)
| Official speed | 75.50 wpm (82.01 seconds elapsed during race) |
|---|---|
| Race Start | July 13, 2020 8:39:53pm UTC |
| Race Finish | July 13, 2020 8:41:15pm UTC |
| Outcome | No win (4 of 4) |
| Opponents |
2. mkahue (91.09 wpm) |
| Accuracy | 95.0% |
| Points | 122.06 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |