View Pit Stop page for race #1422 by rdtomgrcr — Ghost race
View profile for Will (rdtomgrcr)
| Official speed | 62.39 wpm (99.25 seconds elapsed during race) |
|---|---|
| Race Start | August 20, 2017 2:08:36pm UTC |
| Race Finish | August 20, 2017 2:10:15pm UTC |
| Outcome | No win (5 of 5) |
| Opponents |
1. edonn (91.82 wpm) 3. alexakacardi (83.78 wpm) |
| Accuracy | 96.0% |
| Points | 100.86 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |