Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
15471 | 2020-10-04 16:15:45 | 68.38 | 97% |
14699 | 2020-09-11 07:07:01 | 67.10 | 96% |
14199 | 2020-08-13 17:50:58 | 61.67 | 95% |
6722 | 2017-09-02 22:17:47 | 59.08 | 96% |
5544 | 2017-08-19 15:43:00 | 50.38 | 94% |