Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
20717 | 2018-04-08 16:33:22 | 87.66 | 97% |
20619 | 2018-04-05 10:13:24 | 104.23 | 99% |
20084 | 2018-01-24 14:39:14 | 104.91 | 99% |