Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
38368 | 2019-01-26 21:20:00 | 130.77 | 99% |
36796 | 2018-11-28 16:48:55 | 139.27 | 99% |
33000 | 2018-06-27 12:41:36 | 138.91 | 99% |