Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.
Game | Time | WPM | Accuracy |
---|---|---|---|
5679 | 2020-01-09 09:19:21 | 54.82 | 95% |
5221 | 2019-04-11 14:20:33 | 61.24 | 95% |
4970 | 2019-03-14 13:35:25 | 64.16 | 96% |
4865 | 2018-10-30 15:38:53 | 63.04 | 96% |