ian (zatarc)

Race #8252

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Official speed 61.05 wpm (101.43 seconds elapsed during race)
Race Start October 8, 2018 2:41:26am UTC
Race Finish October 8, 2018 2:43:08am UTC
Outcome No win (4 of 5)
Opponents 1. rwfeng72 (88.23 wpm)
2. l__l (71.59 wpm)
3. selbor (64.80 wpm)
Accuracy 97.0%
Points 98.70
Text #3640965 (Length: 516 characters)

Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.