View Pit Stop page for race #74 by xjlk437 — Ghost race
View profile for xjlk437 (xjlk437)
| Official speed | 97.45 wpm (63.54 seconds elapsed during race) |
|---|---|
| Race Start | March 14, 2019 4:00:17am UTC |
| Race Finish | March 14, 2019 4:01:21am UTC |
| Outcome | No win (2 of 3) |
| Opponents |
1. superbarnie (106.61 wpm) |
| Accuracy | 98.0% |
| Points | 157.55 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |