View Pit Stop page for race #37 by typojosh — Ghost race
View profile for Josh (typojosh)
| Official speed | 72.39 wpm (85.54 seconds elapsed during race) |
|---|---|
| Race Start | October 19, 2019 3:35:54pm UTC |
| Race Finish | October 19, 2019 3:37:20pm UTC |
| Outcome | No win (3 of 5) |
| Opponents |
2. umm_eran (90.24 wpm) |
| Accuracy | 97.0% |
| Points | 117.02 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |