View Pit Stop page for race #3219 by nerdynick — Ghost race
View profile for ಠ_ರೃ Don Vito (nerdynick)
Official speed | 91.30 wpm (67.82 seconds elapsed during race) |
---|---|
Race Start | February 22, 2018 1:21:14pm UTC |
Race Finish | February 22, 2018 1:22:22pm UTC |
Outcome | No win (2 of 4) |
Opponents |
1. mbalazs (103.94 wpm) 3. amosbird (86.11 wpm) |
Accuracy | 99.0% |
Points | 147.60 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |