View Pit Stop page for race #1212 by korqio — Ghost race
View profile for David (korqio)
Official speed | 74.25 wpm (83.39 seconds elapsed during race) |
---|---|
Race Start | November 3, 2017 8:07:01pm UTC |
Race Finish | November 3, 2017 8:08:24pm UTC |
Outcome | Win (1 of 4) |
Accuracy | 98.0% |
Points | 120.04 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |