View Pit Stop page for race #494 by khanibrar51 — Ghost race
View profile for IBRAR (khanibrar51)
| Official speed | 58.92 wpm (105.09 seconds elapsed during race) |
|---|---|
| Race Start | October 25, 2017 5:05:50am UTC |
| Race Finish | October 25, 2017 5:07:36am UTC |
| Outcome | No win (2 of 5) |
| Accuracy | 98.0% |
| Points | 95.26 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |