View Pit Stop page for race #5940 by eggs979 — Ghost race
View profile for eggs979 (eggs979)
Official speed | 101.10 wpm (61.25 seconds elapsed during race) |
---|---|
Race Start | October 2, 2018 7:47:07pm UTC |
Race Finish | October 2, 2018 7:48:08pm UTC |
Outcome | Win (1 of 5) |
Opponents |
2. an66 (92.80 wpm) 3. harrylam129 (90.13 wpm) |
Accuracy | 99.0% |
Points | 163.44 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |