View Pit Stop page for race #28057 by delirious — Ghost race
Official speed | 149.01 wpm (41.55 seconds elapsed during race) |
---|---|
Race Start | June 16, 2019 8:28:48pm UTC |
Race Finish | June 16, 2019 8:29:29pm UTC |
Outcome | Win (1 of 2) |
Accuracy | 99.0% |
Points | 240.91 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |