Arne (11bricks)

Race #14

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Official speed 82.21 wpm (75.32 seconds elapsed during race)
Race Start November 21, 2019 4:05:49pm UTC
Race Finish November 21, 2019 4:07:04pm UTC
Outcome No win (3 of 4)
Opponents 1. bb__ (88.46 wpm)
2. abc_cs (84.26 wpm)
4. mrseb (69.20 wpm)
Accuracy 98.0%
Points 132.91
Text #3640965 (Length: 516 characters)

Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.