View Pit Stop page for race #99 by dococ — Ghost race
| Official speed | 55.13 wpm (112.32 seconds elapsed during race) |
|---|---|
| Race Start | April 9, 2018 10:10:05pm UTC |
| Race Finish | April 9, 2018 10:11:58pm UTC |
| Outcome | No win (3 of 5) |
| Opponents |
2. aaccioly (67.61 wpm) 4. massive_nick (53.98 wpm) |
| Accuracy | 95.0% |
| Points | 89.12 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |