View Pit Stop page for race #7946 by john666695 — Ghost race
View profile for John666695 (john666695)
| Official speed | 120.53 wpm (51.37 seconds elapsed during race) |
|---|---|
| Race Start | July 17, 2020 5:37:06am UTC |
| Race Finish | July 17, 2020 5:37:57am UTC |
| Outcome | Win (1 of 3) |
| Accuracy | 99.0% |
| Points | 194.86 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |