View Pit Stop page for race #69 by avernusvenine — Ghost race
View profile for Avernus (avernusvenine)
| Official speed | 79.50 wpm (77.89 seconds elapsed during race) |
|---|---|
| Race Start | February 17, 2018 9:30:19pm UTC |
| Race Finish | February 17, 2018 9:31:37pm UTC |
| Outcome | No win (3 of 3) |
| Accuracy | 93.0% |
| Points | 128.52 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |