View Pit Stop page for race #6489 by rdtomgrcr — Ghost race
View profile for Will (rdtomgrcr)
Official speed | 77.66 wpm (79.73 seconds elapsed during race) |
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Race Start | March 17, 2018 1:06:00pm UTC |
Race Finish | March 17, 2018 1:07:20pm UTC |
Outcome | Win (1 of 4) |
Accuracy | 97.0% |
Points | 125.54 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |