View Pit Stop page for race #6184 by yagotzirck — Ghost race
View profile for Ale (yagotzirck)
Official speed | 112.33 wpm (55.12 seconds elapsed during race) |
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Race Start | December 19, 2018 11:12:53pm UTC |
Race Finish | December 19, 2018 11:13:48pm UTC |
Outcome | Win (1 of 3) |
Opponents |
2. aquariusflower (87.61 wpm) |
Accuracy | 100.0% |
Points | 181.61 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |