View Pit Stop page for race #605 by figilon — Ghost race
View profile for atthespeedofcheeba (figilon)
Official speed | 56.39 wpm (109.81 seconds elapsed during race) |
---|---|
Race Start | September 1, 2019 12:40:29am UTC |
Race Finish | September 1, 2019 12:42:19am UTC |
Outcome | No win (3 of 4) |
Accuracy | 95.0% |
Points | 91.17 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |