View Pit Stop page for race #518 by isapan — Ghost race
View profile for Isak (isapan)
Official speed | 60.83 wpm (101.79 seconds elapsed during race) |
---|---|
Race Start | May 17, 2018 6:37:51am UTC |
Race Finish | May 17, 2018 6:39:33am UTC |
Outcome | No win (3 of 5) |
Opponents |
1. sd59fifty (73.18 wpm) 2. bootunstoppable (64.76 wpm) |
Accuracy | 95.0% |
Points | 98.34 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |