View Pit Stop page for race #493 by bobberrr — Ghost race
View profile for Pavel (bobberrr)
Official speed | 64.26 wpm (96.36 seconds elapsed during race) |
---|---|
Race Start | March 26, 2018 10:50:57am UTC |
Race Finish | March 26, 2018 10:52:34am UTC |
Outcome | No win (3 of 5) |
Opponents |
1. chilledeasy (78.15 wpm) |
Accuracy | 97.0% |
Points | 103.88 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |