Jake (vicissitudes2)

Race #4564

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Official speed 115.83 wpm (53.46 seconds elapsed during race)
Race Start July 27, 2017 11:36:25pm UTC
Race Finish July 27, 2017 11:37:19pm UTC
Outcome No win (3 of 4)
Opponents 1. pokenonquit (124.32 wpm)
2. wordracer888 (118.38 wpm)
4. renissia (108.22 wpm)
Accuracy 99.0%
Points 187.26
Text #3640965 (Length: 516 characters)

Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.