View Pit Stop page for race #420 by bluejay8765 — Ghost race
View profile for Michael (bluejay8765)
| Official speed | 64.99 wpm (95.28 seconds elapsed during race) |
|---|---|
| Race Start | October 1, 2018 9:58:14pm UTC |
| Race Finish | October 1, 2018 9:59:49pm UTC |
| Outcome | No win (3 of 5) |
| Opponents |
5. handicaped (53.29 wpm) |
| Accuracy | 98.0% |
| Points | 105.07 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |