Bob (billybobjoe1515)

Race #407

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Official speed 104.78 wpm (59.10 seconds elapsed during race)
Race Start January 30, 2018 11:13:25pm UTC
Race Finish January 30, 2018 11:14:24pm UTC
Outcome Win (1 of 3)
Opponents 2. atthetop (102.79 wpm)
3. recklessxd (89.95 wpm)
Accuracy 96.0%
Points 169.40
Text #3640965 (Length: 516 characters)

Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.