ForPractice (forpractice123)

Race #4

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Official speed 61.02 wpm (101.47 seconds elapsed during race)
Race Start July 10, 2019 1:30:22am UTC
Race Finish July 10, 2019 1:32:03am UTC
Outcome No win (2 of 4)
Opponents 1. muradpj (61.07 wpm)
Accuracy 96.0%
Points 98.65
Text #3640965 (Length: 516 characters)

Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.