John666695 (john666695)

Race #2727

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Official speed 119.93 wpm (51.63 seconds elapsed during race)
Race Start April 10, 2019 11:21:13pm UTC
Race Finish April 10, 2019 11:22:05pm UTC
Outcome Win (1 of 4)
Opponents 2. irving1234028 (100.51 wpm)
4. stevesu (84.48 wpm)
Accuracy 98.0%
Points 193.89
Text #3640965 (Length: 516 characters)

Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent.