View Pit Stop page for race #2709 by parves1527 — Ghost race
View profile for Masud (parves1527)
| Official speed | 55.13 wpm (112.32 seconds elapsed during race) |
|---|---|
| Race Start | August 31, 2017 8:01:02am UTC |
| Race Finish | August 31, 2017 8:02:54am UTC |
| Outcome | No win (2 of 2) |
| Accuracy | 97.0% |
| Points | 89.13 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |