View Pit Stop page for race #2449 by typingproxyz — Ghost race
View profile for MazzaM (typingproxyz)
Official speed | 66.27 wpm (93.44 seconds elapsed during race) |
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Race Start | December 17, 2020 7:46:24pm UTC |
Race Finish | December 17, 2020 7:47:57pm UTC |
Outcome | No win (3 of 5) |
Opponents |
1. pheresint (73.68 wpm) |
Accuracy | 94.0% |
Points | 107.14 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |