View Pit Stop page for race #209 by jhong050196 — Ghost race
View profile for Ray Philip (jhong050196)
| Official speed | 104.52 wpm (59.24 seconds elapsed during race) |
|---|---|
| Race Start | December 10, 2017 9:15:00pm UTC |
| Race Finish | December 10, 2017 9:15:59pm UTC |
| Outcome | Win (1 of 5) |
| Accuracy | 98.0% |
| Points | 168.98 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |