View Pit Stop page for race #182 by nicolassteven — Ghost race
View profile for Nicolas (nicolassteven)
Official speed | 71.95 wpm (86.06 seconds elapsed during race) |
---|---|
Race Start | September 10, 2018 2:24:22am UTC |
Race Finish | September 10, 2018 2:25:48am UTC |
Outcome | Win (1 of 4) |
Accuracy | 96.0% |
Points | 116.32 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |