View Pit Stop page for race #179 by mottoper — Ghost race
View profile for Mott (mottoper)
Official speed | 60.71 wpm (101.99 seconds elapsed during race) |
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Race Start | February 24, 2020 8:07:43am UTC |
Race Finish | February 24, 2020 8:09:25am UTC |
Outcome | No win (2 of 2) |
Accuracy | 96.0% |
Points | 98.14 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |