View Pit Stop page for race #1762 by vkpunique — Ghost race
View profile for Vivek (vkpunique)
Official speed | 54.93 wpm (112.73 seconds elapsed during race) |
---|---|
Race Start | November 26, 2020 12:19:27pm UTC |
Race Finish | November 26, 2020 12:21:19pm UTC |
Outcome | No win (3 of 5) |
Accuracy | 98.0% |
Points | 88.81 |
Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |