View Pit Stop page for race #176 by rix145 — Ghost race
| Official speed | 99.53 wpm (62.21 seconds elapsed during race) |
|---|---|
| Race Start | November 24, 2018 8:03:44am UTC |
| Race Finish | November 24, 2018 8:04:46am UTC |
| Outcome | No win (2 of 4) |
| Opponents |
1. andyyusuf (100.88 wpm) 3. kido2976 (84.10 wpm) |
| Accuracy | 99.0% |
| Points | 160.91 |
| Text | #3640965 (Length: 516 characters) Well, technology is a glittering lure. But there is a rare occasion when the public can be engaged on a level beyond flash - if they have a sentimental bond with the product. My first job, I was in-house at a fur company with this old pro of a copywriter, a Greek, named Teddy. Teddy told me the most important idea in advertising is "new." It creates an itch. You simply put your product in there as a kind of calamine lotion. He also talked about a deeper bond with a product: nostalgia. It's delicate, but potent. |